There is no unchecked individuality in our culture, because we all live by the accepted social rules of our specific subcultures. We all belong to certain social culture-groups.
If all of your friends were ‘doing something’ [fashion, hobby, opinion, ect], eventually you’d be doing it too. Or else you’d be going against your subcultures norms, and subsequently experience social rejection. Humans are social creatures, so we try to conform with our groups’ customs, whatever they may be.
The Basic B*tch/Bro behavior is a creation of the consumer-goods marketing strategy. Companies have accidentally created a subculture of shopaholics by aggressively marketing conflicting ideas about normality, and pushing nearly every luxury product onto the same young-attractive-westernized demographic.
This demographic is forced to consider thousands of products in rapid succession, and the end result is a consumeristic young-attractive-westernized shopaholic who is shallow and fickle with their purchases. Aka: that Basic Personality. They appear to have erratic opinions and fashion choices, rapidly jumping to the next popular trend that’s advertised to their demographic, trying to stay in the trendy safe-zone of socially acceptable behaviors.
I have a theory that ‘Basic’ Personality type arose because of the models that appear in advertisements; the product was advertised specifically to young, attractive, conservative, westernized people. People like that appeared in advertisements modeling with the merchandise, and encouraging others like them to buy the products and be part of their group.
Social behaviors are learned, so it makes sense that the collective group of product-crazed-shoppers would encourage their peers to mimic the behavior. In the exact same way, the advertisement distances the product from all other demographics. Everyone sees the same advertisements, but not everyone reacts the same way to it. So people who live outside of that consumeristic demographic don’t feel the same urge to comply with the advertisements suggestion of social normalcy. Irregular people aren’t part of the advertising ‘target market’, so no one really presumes them to have the luxury products, therefore they aren’t socially pressured to obtain it.
Think about the advertisements for a new luxury good; popular food restaurants, new technology, new fashion, ect, and think about the type of people you’d expect to respond to those ads.